AVATAR: DISCOVER PANDORA EXHIBITION, INSPIRED BY JAMES CAMERON’S FILM FRANCHISE, SET TO OPEN IN SHENZHEN, CHINADec 22, 2017
Spectacular New Interactive Attraction Allows Visitors to Experience
the Breathtaking Environment and Amazing Creatures of Pandora
Shenzhen, China [December 18, 2017] — AVATAR: Discover Pandora, a spectacular, state-of-the-art interactive exhibition, will open in Shenzhen, China, on 28 January 2018, GES, along with Lightstorm Entertainment and FoxNext Destinations announced today.
AVATAR: Discover Pandora is inspired by and filled with the extraordinary creatures, breathtaking environments and unique culture of the James Cameron film. GES, a global events provider, is partnering with Mactus Live, the leading entertainment service provider in Singapore to bring AVATAR: Discover Pandora to Great China International Exchange Square in Shenzhen, China through 12 April 2018, for a two-month showcase. Tickets will go on sale on 18 December 2017 at www.avatardiscoverpandora.cn and www.juooo.com.
Within the 12,000-square-foot entertainment experience, visitors of all ages will be able to explore the wondrous discoveries found on the world of Pandora. Presenting Pandora as a real place, AVATAR: Discover Pandora will give visitors the opportunity to interact with the world introduced in AVATAR through a series of exciting and engaging immersive environments that highlight Pandora’s diverse and exotic flora and fauna, along with the amazing culture and traditions of its indigenous people, the Na’vi.
GES’ creative team worked closely with Lightstorm and FoxNext to create an exhibition as authentic and groundbreaking as James Cameron’s remarkable 2009 film AVATAR. The scope for AVATAR: Discover Pandora captures the phenomenal beauty of the alien world, and brings it back to earth, for a unique look at the many ways Pandora reflects our own planet.
Captivating settings such as the Tree of Souls, as well as life-sized recreations of creatures including the Banshee, Direhorse, and Viperwolf, are featured in AVATAR: Discover Pandora, and visitors will be able to experience the science and wonder of Pandora firsthand. The dynamic guest experience will allow visitors to:
- Enter an exhibition curated by the Pandoran Research Foundation where they will leave the 21st century behind and step into the 22nd century world of the AVATAR franchise;
- Learn about space travel and the science behind the discovery of Pandora in the Alpha Centauri solar system;
- Explore recreations of Pandora’s most compelling environments showcasing its unique plants and animals and what they can teach us about our own planet;
- Engage in interactive activities based on the culture, language and music of the Na’vi, the nine-foot-plus-tall humanoids who are the indigenous people of Pandora;
- Experience the jewel-like glow of Pandora’s bioluminescent plants and animals;
- Interact with banshees, learn to operate an AMP suit, picture themselves as part of the Avatar Program;
- And more!
“We are excited to partner with FoxNext, Lightstorm Entertainment, and Mactus Live to to bring AVATAR: Discover Pandora – The Exhibition to Shenzhen for its first stop on the Chinese mainland,” said Robin Stapley, vice president of design and creative at GES. “Visitors of all ages will be thrilled with this authentic, immersive and entertaining opportunity to experience the best of Pandora right here on earth.”
“AVATAR captivated audiences during its theatrical release and has continued to wow in the years since. We are delighted to give fans in Thailand a chance to discover the wonders of Pandora up close,” said Tricia Ng, vice president of Mactus Live.
Mactus Live is supported by Motion Media Interactive (MMI), Asia’s innovative event organizer on exhibition operations.
Released in 2009, James Cameron’s AVATAR is the highest-grossing film in motion picture history, with a box office gross of nearly $2.8 billion. Mesmerizing all ages across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon so popular it will be followed by four sequels, with the first sequel due for release on December 18, 2020. AVATAR was named best picture at the Golden Globe Awards and won numerous Academy Awards®.
FoxNext is driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, mobile, console and pc games and location-based entertainment across Twentieth Century Fox Film and Fox Network Group. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Fox has a successful track record identifying exceptional games and publishing partners across the mobile and console/PC space, such as Family Guy: Another Freakin’ Mobile Game, Animation Throwdown: The Quest for Cards, The Simpsons Tapped Out, Family Guy: The Quest for Stuff, Ice Age Adventures, Sugar Smash: Book of Life and Alien: Isolation. FoxNext VR Studio will oversee VR experiences, such as the already announced ALIEN and PLANET OF THE APES productions, and work to commercialize Fox’s overarching VR strategy. FoxNext Destinations will oversee the company’s location-based entertainment business including the development of the 20th Century Fox World theme park in Malaysia.
GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, Mary Kay, The Walt Disney Company and Tableau. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit www.ges.com.
About Mactus Live
Headquartered in Singapore, Mactus Live specializes in the business of commercializing entertainment-based intellectual properties, marketing development and management of branded attractions and shows.