PRESS Releases

A NEW INTERACTIVE EXHIBITION INSPIRED BY JAMES CAMERON’S FILM AVATAR, OPENS IN SHENZHEN ON 28 JANUARY

Feb 9, 2018

FANS CAN NOW EXPERIENCE AVATAR: DISCOVER PANDORA IN MAINLAND CHINA 

Tickets on Sale at www.avatardiscoverpandora.cn and www.juooo.com

 

Shenzhen, China [27 January 2018] — Tomorrow, 28 January 2018, AVATAR fans in Shenzhen, China, will be able to experience the interactive exhibition, AVATAR: Discover Pandora, inspired by James Cameron’s blockbuster film. Together with Lightstorm Entertainment and FoxNext Destinations, GES Events partnered with Mactus Live to bring AVATAR: Discover Pandora to mainland China for its premiere at the Great China International Exchange Square in Shenzhen for an 11-week showcase.

Presenting the fictional alien moon Pandora as a real place, this unique, hands-on exhibition gives visitors the opportunity to experience the science and the wonder of Pandora right here on earth.  Both educational as well as entertaining, the exhibition showcases a series of exciting and engaging immersive environments that highlight Pandora’s diverse and exotic flora and fauna, along with the amazing culture and mythology of its indigenous people, the Na’vi.

“Chinese audiences truly embraced AVATAR, making it the highest-grossing film of all time in China for more than four years. We could not be more pleased to have the opportunity to bring the wonders of Pandora to Shenzen so that guests can experience its adventure and beauty in person,” said Kathy Franklin, President, Franchise Development at Lightstorm Entertainment.

“We are excited to introduce this highly immersive exhibition to AVATAR fans in China and know that audiences will be thrilled by life-like creatures and an environment which brings the world of Pandora to life.  Through engaging interactives and breathtaking displays, AVATAR: Discover Pandora delivers on fun and entertainment, while adding a dose of real world science to the experience for fans of all ages to enjoy,” said Lea Antonio, director of marketing at GES Events.

“Mactus Live is excited to do our second opening of AVATAR: Discover Pandora, this time in Shenzhen, China. We love the interactive hands-on experience, and the ability to explore the unique wonders of Pandora. We invite everyone to join us in this one-of-a-kind experience,” added Tricia Ng, vice president of projects with Mactus Live.

Mr Lin Zu, President of MMI, said, “Everyone has worked hand-in-hand to bring AVATAR: Discover Pandora to Shenzhen, and with the support from Great China International Group, we are pleased to bring the fantastic and wonderful world of AVATAR to Chinese audiences. We invite you to experience the science and the beauty of Pandora. Let us set foot on a 22nd century moon.”

Mactus Live is supported by Motion Media Interactive (MMI), Asia’s innovative event organizer on exhibition operations.

Top 5 highlights of AVATAR: Discover Pandora, don’t miss it!

  • Featuring captivating settings such as the Hallelujah Mountains and Tree of Souls, as well as life-sized recreations of creatures including the Banshee, Direhorse, and Viperwolf, visitors to AVATAR: Discover Pandora will be able to experience the science and wonder of Pandora firsthand.
  • Engage with more than a dozen multi-sensory interactives which will allow them to see, feel, hear and even smell the wonders of Pandora.
  • Experience the jewel-like glow of Pandora’s bioluminescent plants and animals.
  • Interact with banshees, learn to operate an AMP suit, picture yourself as part of the Avatar Program.
  • Every visitor will have a personalized ID card to record your engagements in the exhibition, your photos and other memories on Pandora.

Tickets from 280 RMB are available through www.avatardiscoverpandora.cn, www.juooo.com or at the exhibition box office on the first floor of Great China International Exchange Square on Fuhua Road, Futian District, Shenzhen.

Released in 2009, James Cameron’s AVATAR is the highest-grossing film in motion-picture history, with a box-office gross of nearly $2.8 billion.  Mesmerizing all ages across the globe with its otherworldly visuals and groundbreaking special effects, the film quickly became a worldwide phenomenon so popular it will be followed by four sequels, with the first sequel due for release in late 2018.  AVATAR was named best picture at the Golden Globe Awards and won numerous Academy Awards®.

 

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About FoxNext

FoxNext is driving immersive, next generation entertainment experiences in the areas of virtual and augmented reality, mobile, console and pc games and location-based entertainment across Twentieth Century Fox Film and Fox Network Group. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Fox has a successful track record identifying exceptional games and publishing partners across the mobile and console/PC space, such as Family Guy: Another Freakin’ Mobile Game, Animation Throwdown: The Quest for Cards, The Simpsons Tapped Out, Family Guy: The Quest for Stuff, Ice Age Adventures, Sugar Smash: Book of Life and Alien: Isolation. FoxNext VR Studio will oversee VR experiences, such as the already announced ALIEN and PLANET OF THE APES productions, and work to commercialize Fox’s overarching VR strategy. FoxNext Destinations will oversee the company’s location-based entertainment business including the development of the 20th Century Fox World theme park in Malaysia.

About GES

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, Mary Kay, The Walt Disney Company and Tableau. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit www.ges.com.

About Mactus Live

Headquartered in Singapore, Mactus Live specializes in the business of commercializing entertainment-based intellectual properties, marketing development and management of branded attractions and shows.

PR Contacts

China

May Choong

may@mmi.group

WeChat: Maychoong0902

13927466962

U.S.

Lea Antonio

Director, Marketing

GES

lantonio@ges.com

818.638.5949

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